I have carefully designed a comprehensive workflow, starting with an interview to better understand your business's needs. I create the design and content plan, then launch, working with you throughout the entire process. Once the website is launched, I maintain and update it so that it runs smoothly and accurately depicts your career over time.
Learn about You
I take the time to get to know you, your business and your plans. We will work together to take stock of where you are on the Internet and how your digital presence can better support your creative business.
After discussing with you the goals of your website and what you need to communicate, I put together a content organizer where I lay out the pages in detail. This provides the place for you to write and review your content.
Build a Moodboard
Using Adobe Photoshop, I create a digital image that captures the look and feel of the website, including:
- Font selection
- Color selection
- Images that will be on the home page
- Icons, including the favicon selection
The moodboard goes through a review process and once approved, we move onto the Mockup.
Create a Mockup
Using Adobe XD, I will create a document showing your website as it will look on the screen. This allows us to visualize it before I write the code. The mockup will contain desktop and phone versions as well as the home page and an example page.
Build your Website
I build your website using the latest technologies. Including:
- Writing the software needed to create the features required for your website
- Testing your website on an internal integration server
- Running through detailed checklists
Host your Website
I provide hosting to all my clients which also includes maintenance. I have a range of hosting options that allow you to decide how much you want to do yourself (and I provide the training) or how much you would like me to do on your behalf. I have extensive security practices that are woven into everything I do with any public facing software or server.
I have built a system allowing for quick updates to your website whenever you need it. I will tend to your website, keeping it secure, robust, and up-to-date, so that you can focus on your business!
Your website will be carefully crafted and have the following characteristics.
Built with the latest technologies
Web technologies change at the speed of light. I am constantly keeping abreast of the latest developments to ensure your website works as efficiently as possible. Your website rests on top of a large infrastructure that contains technologies that are constantly changing and improving. I put time aside to keep on top of those developments to ensure that your website never looks dated and of course never breaks.
Cohesive design of images, graphics, fonts and colors
I have spent my career thinking about how to improve the experience of the user interacting with software, carefully architecting the content, menu items and overall user flow. Additionally, I create a design with my knowledge of color theory, typography and layout practices to create a website that is cohesive, simple and feels good to use.
Easily scanned by search engines for discovery of content
It is straightforward to design for the human visiting your website and ensuring their experience is optimal. But there is also automated software that often visits the website and indexes content on behalf of search engines. Through technical search engine optimization practices, I have ensured that it is easy for this software to fully read and index the website content.
With each new launch of a website, I run a Google tool on every web page which scans and scores how comprehensively the Google automated software will be able to read it. I ensure all pages receive a score of 100 out of 100.
Typical page weight is one-third of Internet-wide average
Engineering is always about making thoughtful trade-offs. The very first impression the visitor has with your website is based on how quickly the information is loaded onto their device.
Lightweight pages can have a big effect on the user experience, with pages flying onto their device with ease. I build websites where the average weight is less than industry average.
Perfectly fits into any screen
There was a day when websites were designed for one screen width, because visitors were loading websites on their desktop computers, which had somewhat standardized screens. In the last decade, there has been an explosion of devices, making it important for a web page to display properly on any kind of screen, from tiny smartphones, to iPads, to desktops with wide-screens, to a TV. All 1 Happy Place websites are completely responsive and will fit into any screen.
Delivered to the visitor on an encrypted link
The major browsers, such as Google Chrome and Microsoft Edge, have announced long term plans to display an increasingly dire warning if a website is delivered over an insecure connection. All 1 Happy Place hosted websites are delivered on the secure HTTPs protocol, avoiding these warnings to the website visitors.
Clear call-to-actions with easy navigation for visitors
When we start the design process for your website, we are going to first focus on what it is that you want visitors to do. This will drive the overall design of the information presented and what is highlighted for attention. Before any software is written, we will have a clear list of those actions. The website architecture and design will ensure it is straightforward for the visitor to accomplish those actions.